Symposium Power User Profile
Chris Angelo, expert brand strategist and president of Las Vegas-based Propulsion Marketing, is committed to presenting his clients in innovative and meaningful ways using traditional, digital and social media channels. Serving primarily business-to-consumer (B2C) clients, Chris helps brands grow their customer base and increase revenue. Chris is in the Symposium Power User Spotlight as we get to know him better.
- What are three words you would use to describe yourself?
Dedicated, Loyal and Passionate
- Tell us about yourself and your work
I am a brand strategist. At Propulsion Marketing, we develop the strategy behind the client’s ad campaigns. Our team develops new ways to showcase clients using digital, traditional and social media platforms that deliver measurable results. We create the best strategy, then develop the associated ad campaign to convey their message.
Outside of work, I am a big sports fan. I love playing and/or watching football, baseball and basketball with my two teenage sons. I enjoy hiking and any sport that keeps me moving.
- What type of marketing campaigns have you worked on?
We work with owner-operators and service-based businesses, including restaurants, home services, insurance agents and automotive companies. These owner-operated businesses are suffering, because the pandemic reduced in-person operations. We are helping them move beyond this situation by creating new ways to engage with their audiences online and offline, when possible. Although online is where everyone wants to be, we’ve recently experienced success with local direct mail. We believe creative and discount offers help, but more people are also at home with more time to review the offers. Collectively, our campaigns create a call to action, measure results and produce a significant return on the client’s investment.
One of our well-known national campaigns centered around “extreme poker.” With a promotion during the World Series of Poker, we held an Extreme Poker game on an airplane. If you lost a hand, you had to skydive out of the plane (either a solo jump or tandem, depending on the player’s experience level). ESPN covered this with a feature segment.
- How has digital marketing changed marketing?
The digital world has changed marketing by providing greater access to information and consumer data, allowing for us to target specific demographics, interests and behaviors. If we are representing a fitness client, we can drill down and see how involved a specific person is in the fitness world to identify if they are an appropriate fit for the campaign. This boosted knowledge enables us to spend the ad budget more effectively and ensures the right target audience is being reached.
- How are you using Symposium?
Propulsion Marketing leverages Symposium to reach and connect with people across the country who may not otherwise hear of our Las Vegas-based strategic marketing firm. We also use Symposium for our clients. We worked with Demon Rum, who sponsored the 2019 USA 7’s Rugby Tournament at Sam Boyd Stadium. One of our events was an online interview/Symcast over Symposium with Team USA Rugby player, Danny Barrett. The event was a success and everyone had a great time.
- What do you like about Symposium?
I love how easy it is to actively connect with people using the platform. We can meet with prospective clients regardless of their location for agency and project work. These are people we would not be able to meet with so easily in person, so Symposium has become a valuable tool for running our business.
- What advice do you have for Symposium experts?
I tell people to never stop promoting yourself or your business, keep the information on your websites and social channels current, and always try out different tools and tactics to see what works best to reach your target audience.